Why Experts Make a Difference in Preparing Homes for Sale
- Michał P
- Jun 26
- 3 min read
Selling a home can be a stressful and overwhelming process. Many homeowners feel the pressure of making their property appealing to potential buyers. This is where experts come in. By leveraging their knowledge and skills in home staging, real estate professionals can significantly enhance a home’s presentation and attract more buyers.
The Importance of Home Staging
Home staging is the art of preparing a house for sale in the real estate marketplace. It involves decorating and arranging furniture to highlight a property's strengths and downplay its weaknesses. According to the National Association of Realtors, over 80% of buyers find it easier to visualize a property as their future home when it is staged.
Staging can lead to faster sales and, often, higher sale prices. For instance, homes that are staged can sell up to 20% faster than their non-staged counterparts. This statistic underscores the crucial role of staging in a successful real estate transaction.

One key aspect of effective home staging is decluttering. Homeowners often accumulate a considerable amount of personal belongings over the years. When selling, it is essential to create a clean and open space for potential buyers to envision their own lives in the home. Experts recommend depersonalizing the space by removing family photos and unique decor items, allowing buyers to imagine their personal touch in the home.
What Does a Home Stager Do?
Home stagers are professionals who specialize in preparing homes for sale. Their job involves more than just adding a few decorative elements—it's about strategically enhancing the property to make it more appealing and marketable. A home stager evaluates the home to determine its strengths and weaknesses.
For example, they might identify a dark, cramped living room as a problem area. The stager could then suggest a fresh coat of paint in a lighter color or re-arranging the furniture to create a more open feel. They also might recommend adding mirrors to enhance light and space. These insightful changes can make a significant difference in how the home is perceived by potential buyers.

What do you call a person who stages homes?
The individuals who stage homes are typically called home stagers or staging professionals. They often have backgrounds in interior design, decorating, or real estate. Their expertise allows them to create an inviting environment that resonates with buyers.
Staging professionals are skilled at understanding market trends. They know what styles and designs are currently popular and can keenly apply this knowledge when staging a home. For instance, a contemporary minimalist style may appeal to young urban buyers, while a cozy, traditional look may attract families.
In many cases, staging experts also have access to an inventory of furniture and decor. They can furnish an empty property or refresh a lived-in one with their own items, enhancing the visual appeal of the space. This unique resource can save homeowners time, effort, and money.

The Financial Benefits of Professional Staging
Investing in professional staging can pay off big time. A properly staged home not only attracts more buyers but can also lead to higher offers. Homes that are staged can sell for an average of 6% more than similar homes that are not.
Moreover, the upfront cost of staging is typically far less than the potential increase in sale price. On average, homeowners can expect to spend about 1% to 3% of the home’s total value on staging. For instance, if your home is valued at $300,000, staging may cost between $3,000 and $9,000. If the final sale price is boosted by even a fraction of the potential percentage increase, the investment becomes highly worthwhile.
Additionally, homes that are professionally staged tend to have shorter time on the market. The earlier a property sells, the sooner sellers can move on, saving them ongoing mortgage, utility, and maintenance costs.
Choosing the Right Staging Professional
When it comes to selecting a staging professional, homeowners should consider several factors. Begin with researching local stagers and reviewing their portfolios. Look for someone whose style aligns with your vision for the home. Also, ask for references or testimonials from previous clients to gauge their effectiveness.
It’s also crucial to discuss the stager’s process and timeline. A reputable staging expert should be open to communicating their plan and how long it will take to get your home ready.
Finally, budget is always a consideration. While it's essential to invest in quality staging, homeowners should also ensure that the pricing aligns with their overall budget.
In summary, the expertise of professional home staging can make a significant difference in how effectively a home sells. With strategic enhancements and a clear vision, staging professionals can transform a property into a desirable living space for potential buyers.

By understanding the value of home staging and choosing the right professionals, homeowners can enhance their property’s first impressions and achieve a successful sale. Consider investing in professional home staging to make the most of your selling experience.
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